From paying for pole positioning to spreading your ad all over the Internet, there are all kinds of ways to increase your exposure. Let’s look at the all-important matter of promoting your online car auction. There are several ways of promoting your auction within eBay as well as outside to drive more potential bidders to your car auction.
When you go through the item listing process, eBay gives you a variety of promotional options – each at a price. Each of these features will increase the exposure of your auction – and should result in selling your car at a higher price. Below are a number of useful pointers we can give you based on our experience of promoting cars on the Internet.
Over 70% of potential bidders will find your auction by using eBay’s search box rather than by listing auctions within a category. Listing in two categories is unlikely to justify the double listing fee. Far better to ensure that your auction title contains popular keywords.
Some ebay gurus claim that emboldening the title makes your item 25% more likely to sell and also results in 50% higher selling price. This might not be true but as a low-cost promotion feature it’s worth trying.
eBay says it’s highlighted auctions achieve a final price that’s 15% higher than auctions without highlight. Considering that most cars sell for hundreds and thousands of dollars it’s worth trying since your anticipated return justifies the investment.
Displaying a picture is a no-brainer! Always select Gallery. Your picture appears alongside the auction title in search returns and lists within category. Plus your entry takes up more physical screen space.
Gallery featured might be worth considering for high-value items like cars. However it is costly if you don’t sell. It’s probably best to reserve this feature for types of cars that are in high demand and will sell successful.
The eBay Motors category has a home page. Featured Plus items appear in the featured auction section the eBay Motors home page. Given that less than 30% of buyers select the category first, rather than use a search box the Feature Plus is of questionable value.
In searches, Featured Plus items appear in the featured section on the page in which they naturally fall in the search return list. If the Featured Plus auction appears on page 53, then it will be in the featured auction section of page 53 as well. Hopeless!
Now the biggie! The Home Page feature is the crème de la crème of eBay auction promotion. The first benefit is that these auctions appear in the featured section of a category home page. Just like Featured Plus, however, this aspect is of little value.
With still a relatively small amount of Home Page Featured auctions currently on ebay this is definitely worth considering on high value items like cars. Home page viewers aren’t targeted, but the numbers can be massive! If you do try it, always run the auction for 10 days.
All options listed above will help you to attract more eBay users to your auction once they browse motors.ebay.com. However, how can you get more potential bidders for your auctions that are not looking for a car on eBay? Even though eBay is the biggest market place on the Internet there are still many Internet users that are looking for cars on other car listings and classifieds than eBay. Therefore eBay provides a number of tools that allow owners of other web sites to integrate eBay into their web pages and even more important allows users to drive traffic and bidders directly to your auction. SpreadYourAd.com is an official affiliate partner for eBay and offers a number of different options to promote you car auction by leveraging the most popular car listings and car classifieds on the Internet. Read a number of useful tips below that we can give you based on our experience of promoting cars on the Internet.
There are a zillion of car listings on the Internet. Pick the car listings with the highest exposure. We have done the research for you and present a comparison of the most relevant listings for you on our home page that show the listings by traffic rank, ad duration, and number of pictures included in the ad.
We offer a number of different packages, starting with a free basic package up to a premium package that provides you the highest exposure. We recommend that you choose the package based on the value of your car. Collector cars and very expensive cars definitely deserve the highest exposure possible.
eBay allows you to enter a description. We recommend inserting our code snippet into this field. This will allow you to track views by car listing in one place on SpreadYourAd.com. Once you have created your order on SpreadYourAd.com you will receive an email that includes the code that you need to insert into the description field on ebay.com. Your ad will be updated daily with actual traffic and views of your auction and ad.
Selling is about convincing buyers to receive great value for their money. Investing in an appropriate ad campaign is as important as washing and detailing your car before you show it to potential sellers. Studies prove that clean cars sell faster and for a higher price that dirty cars. The same applies to your marketing. Get an ad that convinces potential buyers to receive the value they deserve for their money.
We hope these pointers are helpful to you and will help you in selling your car at a higher price. If you have questions or need assistance please don’t hesitate to contact us.
Good luck in selling car.
Sincerely,
Your SpreadYourAd team
